Eight Themes Support Documentation

Product media

What is Product media?

Product media refers to multi-media assets on the Product page template, including:

  • Videos
  • Images
  • 3D models

Shopify's Product media functionality has been built into your theme, allowing you to add these file types to your storefront to advertise your products.

In this article, you can find recommended guidelines for all product media, including ideal file types and aspect ratios, maximum pixel size, and maximum file size.


When product images are shown side by side on your collection pages, they have different sizes. To make your images appear to be the same size, ensure that you use consistent aspect ratio (meaning height-to-width ratio). The requirements for images are:

  • Ideal file type: JPEG
  • Maximum pixel size: up to 4472 x 4472 px, or 20 megapixels
  • Maximum file size: 20MB
  • Ideal size for square images: 2048 x 2048 px


You can add videos by embedding a YouTube or Vimeo video link, or uploading a video directly to your Shopify admin.

If you are uploading a video file to Shopify, it must meet the following requirements:

  • Video length: Up to 60 seconds
  • Video size: Up to 1 GB
  • Video resolution: Up to 4K (4096 x 2160 px)
  • Video file type: .mp4 or .mov

In browsers that support streaming, videos display in either 480p, 720p, or 1080p (depending on the viewer's connection speed and the resolution of the uploaded video).

In browsers that do not support streaming, videos display in the highest resolution available.

3D models

3D models can provide your customers with a better sense of the size, scale, and the details of your products. The requirements are:

  • Recommended file size: 6MB or under
  • Maximum file size: 15MB
  • File type: GLB

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