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Should I enable the 'Buy it now' button?

A dynamic checkout button - or Buy it now button - is displayed next to the Add to cart button on a product page. 

To enable this feature, check the Show dynamic checkout button box in your theme settings. Click Themes > Customize > Theme settings > Products.

 

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When enabled, your customers can immediately buy the product they're viewing - but only single variants of a product.

 

Example

Through the dynamic checkout, a customer:


✅ 
can instantly buy two red shirts, both size small

❌ cannot buy one red shirt and one blue shirt

cannot buy two red shirts, one size small and one size large

 


How Does the Dynamic Checkout Work?

 

Rather than completing the transaction through the theme's Cart page and then Shopify's Checkout page, the transaction is loaded through the checkout system of the chosen payment gateway to collect payment and shipping details.

The checkout method displayed on the button depends on the:

  • payment settings activated for your storefront.
  • customer's browser
  • customer's device
  • customer's personal payment history
  • version of the theme you're working with
Note: The button changes in appearance to match the linked payment system's branding - your theme does not have any direct control over this. 

Should I Enable the Dynamic Checkout?

 

There are positive and negative factors associated with the dynamic checkout buttons on your storefront. Consider these factors before enabling this feature.

Pros

✅  Enables quick routes to immediate purchases.
✅  Instills a sense of urgency in your customers as an immediate call to action.
✅  Allows extra business functions with some payment system providers.

 

Cons

❌  Not customizable, beyond changing the colours of Shopify's own unbranded button.
❌  Gives customers the ability to skip the Shopify payment system. Many Shopify apps and Shopify Automatic Discounts rely on this system for the transaction, so this could feature negatively impact your storefront's functionality.

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